Telecenter Operations and Marketing Plan
8
Budget and ManagementThe temporary Telecenter site will be located at the current location of the Work ConnectionÕs Career Center. The Work Connection's Career Center's hours of operation are:
9 am to 6 pm - Monday through Thursday
9 am to 5 pm - Friday
Closed Saturday and SundayThese hours will not meet the entire needs of the TelecenterÕs clientele. For instance, users of the self-directed resource center are likely to need to use the facilities on Saturdays and before and after standard work hours. The Resource Lab and Training Center will have many classes held in the evenings and some Video Conferencing will also need access to the Telecenter in the evening hours. Thus, staff will need to be provided by the Telecenter to operate these extended hours for the Telecenter. Further, if a business or individual wants to use the Telecenter Training and Resource Lab or Video Conferencing and Meeting Room facilities on Sundays or before or after the posted hours, staff will need to be provided during that time period, and may need to figured into the costs of the rental.
Proposed Hours of Operation - Phase I
8 am to 8 pm - Monday through Friday
10 am to 5 pm - Saturday
Closed Sundays
Operation Chart - Staffing and Management
The organizational chart below, represents the flow of management and operations in the temporary Telecenter site at the Work Connection's Career Center. It is anticipated that the Klamath County Librarian, the Work Connection staff, and the OIT staff will have dual reporting responsibilities not only to the Telecenter Management ( Director & Operations Manager), but also to their employers of origin. It is further anticipated that the management of the Telecenter in both the temporary and permanent sites will require coordination between all of the entities who are offering programs and services at the site. Thus, it is important that the Director and Operations Manager be responsible to the Board of the 501 ( c ) 3 non-profit, so there are clear lines of accountability and communications, rather than management being accountable to all strategic partners separately.
This management model is one illustration of how this project can be managed. The stakeholders and strategic partners in this project are exploring additional ways this structure can be put together. As is the case with most business ventures, the ultimate determination of the management and supervisory structure of a business is part planned and part response to the talents and abilities of the staff employed by the organization. It is anticipated that the final management structure of the Telecenter will reflect this optimizing resources model of business development.
Marketing Costs
The Work Connection will provide $10,000 worth of marketing assets, in the form of mailing lists, inclusion on existing media activity and through prospecting activities completed by the field representatives. KCEDA will fund $15,000 of the annual marketing budget through grants, or their own core activities. It is anticipated that this amount will fund staff efforts by the Director, or other staff, and any other print, radio, television, or publications efforts on behalf of the Telecenter and it's programs and services.
Annual Marketing Budget $40,000
Maintenance Costs
In the temporary site at the Career Center, there are no facilities maintenance costs. Facilities maintenance is currently being covered by the Work Connection and their lease agreement in the building owners. Any facilities maintenance requirements and costs should be encapsulated in any sub-lease amount the Telecenter would pay to the Work Connection.
Equipment & Software Costs
Video Conferencing $ 33,575 Training Center and Resource Lab $ 41,933 Self-Directed Resource Center $ 66,652 General Equipment Costs $ 20,369 Total Equipment and Software Costs $162,529
Annual Operating Costs
Wages and Fringe $125,935 Internet Connections $ 6,240 Video Conferencing Line Charges $ 12,000 Software updates and anti-virus $ 5,265 Equipment replacement & Maintenance $ 16,500 Facilities Rent & Maintenance $ 30,000 Utilities $ 4,800 Phones & Line Charges $ 5,040 Marketing Costs $ 40,000 Training Costs $ 2,400 Supplies and Consumables $ 7,825 Total $241,005
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