Telecenter
Operations and Marketing
Plan

Table of Contents

1. Project Description

Profile of Participants and Procedures
Mission of Telecommunications Consortium
Goals of Operations Plan
Products and Services Offered
Customer and User Profiles
Market Capture Rates and Revenue Streams
Special Considerations
Partnerships and Innovations
Budget and Management
Financial Feasibility
Recommendations

Goals of Marketing Plan
Source Document

2. Products and Services

Graduated Development Strategy
Phase I Products
Video Conferencing
Training Center and Resource Lab
Self-Directed Resource Center

Phase II Products
Phase III Products

3. Strategic Partner Profiles

Klamath-Lake Employment Training Institute
Klamath Community College
Oregon Institute of Technology
Klamath County Economic Development Association
Klamath County Library

4. Customer and User Profile

Customer Profiles
Customers for Video Conferencing
Training Center & Resource Lab
Self-Directed Resource Center
Summary of Customer Profiles

5. Revenue Stream

Pricing Models
Southern Oregon Prices
Market Capture Rates
Entry Pricing
Revenue Forecast
Assumptions Used for Forecasting
Video Conferencing
Training Center and Resource Lab
Self-Directed Resource Center
Summary

6. Product and Service Development Considerations

Equipment
Video-Conferencing
Training and Resource Lab
Self-Directed Resource Center
General Equipment Costs
Summary of Equipment Costs

Staffing
Telecenter Director
Technical Staff
Office Staff
Staffing Summary
Other Operating Costs
Estimated Costs for Phase I - Telecenter

7. Innovative and Strategic Partnerships

Strategic Partnerships
Strategic Partners - Phase I
KLETI and the Work Connection
Klamath County Library
Klamath Community College
Klamath Economic Development
Oregon Institute of Technology
Summary of Savings from Strategic Partnerships _ Phase I
Strategic Partnerships in the Permanent Site

8. Budget and Management

Proposed Hours of Operation - Phase I
Operation Chart - Staffing and Management
Marketing Costs
Maintenance Costs
Equipment & Software Costs
Annual Operating Costs

9. Budgets

Start-Up Budget
Operating Budget
Capital Budget

10. Financial Feasibility

11. Recommendations

Creation of a 501 ( c) 3 non-profit
Formalize Relationships with Strategic Partners
Identify and Secure Additional Revenue Streams
Plan for Continued Innovation
Partner with Lake County

12. Marketing Plan

The Televilliage and the Telecenter Globally

Positioning Statment
Market Segmentation
Product/Service Philosophy
Marketing and Promotion
Customer Service Values
Market Research
Marketing Philosophy
Marketing Video Conferencing Services
Positioning Statement
Market Segmentation
Product/Service Philosophy
Pricing Model
Marketing and Promotion
Customer Service Values
Market Research
Recommendations
Budget
Marketing the Training Center and Resource Lab
Positioning Statement
Market Segmentation
Product/Service Philosophy
Pricing Models
Marketing and Promotion
Customer Service Values
Market Research
Recommendations
Budget
Marketing Self Directed Resource Center
Positioning Statement
Market Segmentation
Product/Service Philosophy
Pricing Models
Marketing and Promotion
Customer Service Values
Market Research
Recommendations
Budget

Prepared for
Klamath Telecommunications Consortium

By
Oregon Public Affairs Research Consultants (PARC)

Converted to HTML by
webmaster@sobusi.com