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Telecenter
Operations and Marketing
Plan

Table of Contents

1. Project Description
    Profile of Participants and Procedures
    Mission of Telecommunications Consortium
    Goals of Operations Plan
      Products and Services Offered
      Customer and User Profiles
      Market Capture Rates and Revenue Streams
      Special Considerations
      Partnerships and Innovations
      Budget and Management
      Financial Feasibility
      Recommendations
    Goals of Marketing Plan
    Source Document
2. Products and Services
    Graduated Development Strategy
    Phase I Products
      Video Conferencing
      Training Center and Resource Lab
      Self-Directed Resource Center
    Phase II Products
    Phase III Products
3. Strategic Partner Profiles
    Klamath-Lake Employment Training Institute
    Klamath Community College
    Oregon Institute of Technology
    Klamath County Economic Development Association
    Klamath County Library
4. Customer and User Profile
    Customer Profiles
      Customers for Video Conferencing
      Training Center & Resource Lab
      Self-Directed Resource Center
    Summary of Customer Profiles
5. Revenue Stream
    Pricing Models
    Southern Oregon Prices
    Market Capture Rates
    Entry Pricing
    Revenue Forecast
    Assumptions Used for Forecasting
      Video Conferencing
      Training Center and Resource Lab
      Self-Directed Resource Center
    Summary
6. Product and Service Development Considerations
    Equipment
      Video-Conferencing
      Training and Resource Lab
      Self-Directed Resource Center
      General Equipment Costs
      Summary of Equipment Costs
    Staffing
      Telecenter Director
      Technical Staff
      Office Staff
      Staffing Summary
    Other Operating Costs
    Estimated Costs for Phase I - Telecenter
7. Innovative and Strategic Partnerships
    Strategic Partnerships
    Strategic Partners - Phase I
      KLETI and the Work Connection
      Klamath County Library
      Klamath Community College
      Klamath Economic Development
      Oregon Institute of Technology
      Summary of Savings from Strategic Partnerships _ Phase I
    Strategic Partnerships in the Permanent Site
8. Budget and Management
    Proposed Hours of Operation - Phase I
    Operation Chart - Staffing and Management
    Marketing Costs
    Maintenance Costs
    Equipment & Software Costs
    Annual Operating Costs
9. Budgets
    Start-Up Budget
    Operating Budget
    Capital Budget

10. Financial Feasibility

11. Recommendations

    Creation of a 501 ( c) 3 non-profit
    Formalize Relationships with Strategic Partners
    Identify and Secure Additional Revenue Streams
    Plan for Continued Innovation
    Partner with Lake County
12. Marketing Plan
    The Televilliage and the Telecenter Globally
      Positioning Statment
      Market Segmentation
      Product/Service Philosophy
      Marketing and Promotion
      Customer Service Values
      Market Research
      Marketing Philosophy
    Marketing Video Conferencing Services
      Positioning Statement
      Market Segmentation
      Product/Service Philosophy
      Pricing Model
      Marketing and Promotion
      Customer Service Values
      Market Research
      Recommendations
      Budget
    Marketing the Training Center and Resource Lab
      Positioning Statement
      Market Segmentation
      Product/Service Philosophy
      Pricing Models
      Marketing and Promotion
      Customer Service Values
      Market Research
      Recommendations
      Budget
    Marketing Self Directed Resource Center
      Positioning Statement
      Market Segmentation
      Product/Service Philosophy
      Pricing Models
      Marketing and Promotion
      Customer Service Values
      Market Research
      Recommendations
      Budget
Prepared for
Klamath Telecommunications Consortium

By
Oregon Public Affairs Research Consultants (PARC)

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This page was last updated on August 12, 1999 by
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